Hotels are asked to use a communication model that is empathetic, useful, and provides solutions. “Increase soft selling because as a brand must show empathy in the current conditions,” he said in the Media Academy webinar.
Corporate social responsibility (CSR) programs that previously targeted activities for orphans can look for other potentials that are more relevant. For example, providing food or personal protective equipment (PPE) to hospitals or medical personnel.
“Or the hotel gives a portion of food delivery when making an order (online to the hotel),” he added.
Existence can also take advantage of social media. For example, hotels provide cooking tips or recipes through social media, like Instagram.